Destination Lighting

Searching for a new brand identity and presence, Destination Lighting hired me as a full time, in house copywriter to give their company a much needed facelift. Beginning with the foundation of company culture, I dove deeper into their values, mission statement, and user research to determine the best brand strategy moving forward.

Getting to the root

Like most copywriting work, I quickly discovered what the company actually needed was not only a copywriter, but a content strategist. I conducted employee surveys, worked with our UX expert to understand user need, and developed a marketing strategy to focus on strategic content goals.

The result

  • I developed a new brand story which highlights the company’s history and brand culture: https://www.destinationlighting.com/about/about-us.html

  • Implemented a new style guide which provided a new direction for the company tone and voice. (see below)

  • Created a new blog to create new, updated content (to target SEO) focused on commonly asked questions when it comes to lighting, and featured influencer content. https://www.destinationlighting.com/fliptheswitch/

  • Crafted a social media strategy to target a younger, more influential audience, and worked with influencers to promote the business.

Flip the Switch blog

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Influencer Marketing

https://www.destinationlighting.com/fliptheswitch/a-bohemian-pop-vintage-redesign-in-portland/


Style Guides

Every brand that wants to make a name for itself….scratch that-every brand needs to have a style guide. A style guide shapes the way your brand communicates, speaks, and looks to your customers. I created this simple style guide for Destination Lighting to help other employees understand our style and tone, to maintain consistency and

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